American Cattlemen Podcast

Griswold Cattle Grass to Grid Bull Sale 2026

Welcome back to Genetics & the Gavel, powered by American Cattlemen Media. Just ahead, we have Gale McKinney, he's the Owner of American Cattlemen Media, and he sits down with John and Jeannie Griswold, Owners of Griswold Cattle Company. In this episode, they will dive into the Griswold Cattle Grass to Grid Bull Sale, held on March 27th, 2026, at 12:30PM CDT, located at the Griswold Sale Facility in Stillwater, Oklahoma. 
At Griswold Cattle Company, they have always liked their females to have that extra look, chubby, stout, with that extra something that they call eye catching correctness and balance. They feel the bulls that follow in these pages will give you that extra look and power that set’s your program apart.
John grew up in a multigenerational cattle family with Angus and Shorthorn influences, eventually building the current operation in Oklahoma through clipping, trading steers, and transitioning into breeding cattle. Jeannie was raised in a Utah seedstock operation, and the two met through cattle connections in Denver, later marrying and continuing the family tradition together.
They emphasize that Griswold Cattle Company is far more than a show-cattle outfit. The operation runs around 2,000 mama cows, including registered and commercial females, marketing calves through sale barns, pens, and feeding programs. Their philosophy blends performance, phenotype, and maternal strength. They insist cattle must look good, function in the pasture, perform on the grid, and produce long-lived, consistent daughters. They caution against chasing numbers alone, stressing balance between carcass merit, structure, udder quality, longevity, and eye appeal.
The offering includes over 200 bulls across Simmental, SimAngus, Angus, and Maine-Anjou/Main Angus, plus approximately 100 commercial spring pairs and heavy bred females. The Simmental and Sim-influenced cattle are praised for moderate frame, bone, capacity, and especially longevity and durability, suited to harsh environments and commercial programs nationwide. Their Angus bulls are built around powerful maternal cow families, calving ease, vigor, and functional, big-bodied females that can anchor a program for a decade or more.
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Dethlefs Treffer C1 Annual Registered Angus Production Sale

Welcome to Genetics & the Gavel, powered by American Cattlemen Media. Just ahead, we have Gale McKinney and he sits down with Dutch and Marian Dethlefs, Craig and Lauri Dethlefs, Ben and Emily Jonhson, and Bruce Treffer, to discuss the Dethlefs/Treffer/C1 58th Annual Registered Angus Production Sale, held on March 26th, 2026, at 1PM CST, at the Burwell Livestock Market, Burwell, Nebraska. 
Dutch recounts how the Dethlefs Angus Ranch began with his father, Carl Dethlefs, in the late 1940s, when Carl bought his first registered bull and heifer and secured a lifetime Angus Association membership in 1950. Dutch describes how the operation steadily grew, remaining a family-run ranch that relies on relatives rather than outside help. Craig adds that the current ranch was purchased from close family friends who had no children, deepening the sense of heritage and continuity.
The next generation’s involvement is highlighted through Emily and Ben Johnson, who combined their herds after marrying and began marketing bulls through this sale in 2023. Bruce explains the Treffer connection through his mother, a Dethlefs, and recalls starting their registered Angus herd in 1957 with a single $100 heifer.
A major theme is the family's shared philosophy of raising cattle that mirror their commercial customers’ conditions. They stress moderate inputs, sound feet and legs, fertility, calving ease where needed, practical milk levels, and cattle that are not pampered but expected to breed back and work in real-world environments. Longtime repeat commercial buyers are cited as proof that the genetics perform.
The sale offering includes 65 yearling bulls, 15 fall and coming two-year-old bulls, and 15 open heifers. The bulls were developed at C1 Cattle in a spacious lot, posting strong gains on a moderate ration, with notable sire groups such as craftsmen and blue collars, along with maternally focused, calving-ease options. The open heifers, drawn directly from replacement pens, are being offered on this production sale for the first time.
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Halter Virtual Fencing

Welcome back to the American Cattlemen Podcast. Just ahead, we have Dustin Hector, he's the Director of Business Development for American Cattlemen Media, and he sits down with Theo Beaumont with Halter. In this episode, Theo and Dustin will dive into Halter and how their virtual fencing systems help producers. 
Theo, originally from New Zealand with a sheep and beef background and a degree in agricultural science, describes his path from intending to go into banking to joining Halter early in its journey and eventually relocating to Colorado to focus on the Western U.S. cattle industry.
The discussion begins with reflections on a recent national cattle convention, where both were impressed by the concentration of innovative technology and the passion of producers committed to raising cattle as efficiently as possible. That sets the stage for a deeper look at how Halter fits into this evolving landscape.
Theo explains that Halter provides solar-powered, GPS-enabled collars placed on each cow, integrated with a mobile app and a ranch tower. This system allows producers to see live locations of every animal and to virtually fence, contain, and move cattle across their ranch without relying solely on traditional physical fencing. He encourages ranchers to imagine their land as a blank canvas with an unlimited fencing budget, enabling flexible rotational grazing, keeping cattle out of sensitive areas like creeks, and reducing issues with damaged cross-fencing.
The app offers detailed visibility and data, including real-time locations, grazing history, and time and acreage allocations, effectively replacing scattered notebook records. It can also alert ranchers to collar-off events, which is particularly valuable in regions with predation concerns. Theo emphasizes that this technology can both free ranchers to leave the ranch when needed and help them use their on-ranch time more productively, focusing on cattle and grass rather than constant fence work.
Addressing hesitations, especially around technology and tradition, Theo stresses that Halter is a tool, not a one-size-fits-all solution, and that careful, operation-specific conversations determine fit. He notes that older generations often drive adoption, thinking about the future of their family operations.
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Vermilion Ranch Spring Performance Bull Sale

Welcome back to Genetics & the Gavel, powered by American Cattlemen Media. Just ahead, we have Gale McKinney, he's the owner of American Cattlemen Media, and he sits down with Bob Cook, the Vermilion Ranch Record and Sales Manager. In this episode, Bob and Gale will dive into the Vermilion Ranch 2026 Spring Performance Sale, with the Heifer portion of the sale held on Thursday, March 26, noon Mountain Time, at the South Pryor Development Center, in Billings, Montana; followed up with the Bull Sale on Friday, March 27, at 11AM Mountain Time, at the Public Auction Yards, Billings, Montana. 
At Vermilion Ranch, over the years, it has become very apparent that breeding cattle that have look, performance, maternal power, and carcass merit is not easy! They run their cows in big tough countries always selecting genetics that will make a momma cow!
The first‑calf pairs are commercial two‑year‑olds with calves sired by Vermilion Irish Whiskey, a high‑selling bull from the previous year. The embryo sale uses their best donor cows and leading outside sires, and the fall‑calving registered heifers mirror the performance and pedigrees of the rest of the program.
The second day focuses on approximately 500 yearling Angus bulls, all genomically tested, fertility checked, and soundness guaranteed. Bob highlights key sires such as Circle L Unified, a calving‑ease bull with strong figures and over 100 sons in the sale, as well as Riverside and Jameson, whose progeny have commanded strong prices across the country. Bulls sell in large, logically organized sire groups, though high‑quality individuals appear throughout the catalog. Bob also details terms such as a first breeding season guarantee with credit or replacement options, free or economical delivery to a broad region, volume discounts, and an incentive for buyers who pick up bulls at the yards. The sale is described as an efficient, fast‑paced, well‑organized event that reflects Vermilion Ranch’s long‑standing commitment to serving commercial cattlemen.
 
Vermilion Ranch Spring Performance Bull Sale
 
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Envu Cattle Con 2026

Welcome back to the American Cattlemen Podcast and our series at Cattle Con 2026. Just ahead, we have Dustin Hector, he's the Director of Business development for American Cattlemen Media, and he sits down with Justin Hossfeld with Envu Range & Pasture. In this episode, they will dive into Envu Range & Pasture and their integration with Ceres Tags and other tech to improve efficiency. 
Justin explains that Envu is an environmental science company with a strong focus on range and pasture ecosystems, as well as turf and ornamental segments. Unlike companies divided across numerous crop and input categories, Envu’s range and pasture division is purpose-built around improving and maintaining rangeland health.
Justin describes how Envu’s herbicides in the West and Southwest help remove invasive annual grasses and woody brush species such as mesquite, tarbush, and whitebrush, restoring productive forage. That restoration created a new challenge: ranchers suddenly had more forage than they had historically managed and needed better tools to steward it. This led to the development of Range View, Envu’s digital ranch management platform. Range View uses satellite imagery and data analytics to estimate forage in each pasture, track daily and weekly removal rates, monitor utilization levels, and send alerts when a pasture is approaching target use, enabling timely moves and better grazing rotations.
A key theme is shifting producers from reactive to proactive management. Range View integrates with Ceres Tag ear tag technology, which continuously collects animal performance and behavioral data. Range View serves as the central “home page” for the ranch, overlaying grazing data, livestock metrics, water tank monitoring, and even market information in one interface. Justin emphasizes that technology should work for ranchers, not create extra data-entry chores.
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Graystone Cattle 2026 Annual Production Sale

Welcome back to Genetics & the Gavel, powered by American Cattlemen Media. Just ahead, we have Gale McKinney, he's the owner of American Cattlemen Media, and he sits down with Stuart Gilbert, Owner of Graystone Cattle Company. In this episode, Stuart and Gale will dive into the Graystone Cattle 2026 Annual Production Sale, held on March 27th, 2026, at 4PM CDT, at Graystone Cattle Company, Stockport, Iowa.  
At Graystone Cattle Company, they take pride in heritage and commitment to quality. Their Family has been raising Angus cattle for generations, ensuring that each bull sold meets their high standards.
Stuart explains that the farm he operates today is the same piece of ground his ancestors settled in the early to mid‑1800s, before land was formally patented. They built a log cabin, then a barn and house, and have grazed cattle there continuously ever since. A great‑great‑grandmother was a notable Shorthorn breeder, adding an early legacy of focused cattle breeding to the operation’s history. Building on that heritage, Stuart describes how their Red Angus herd, established more than thirty years ago, is managed to reflect real‑world commercial conditions.
Graystone Cattle Co.'s philosophy is that seedstock cattle must thrive under the same environment as a commercial herd. Aside from a more intensive AI program, in‑house ultrasound, and frequent weighing, the cattle are not pampered. They graze endophyte‑infected fescue through the summer, live on hay in the winter, and receive salt, mineral, and what nature provides. If they cannot perform there, Stuart believes they will not work for commercial customers.
The heart of the program’s 2026 sale is a strong set of 18 yearling bulls. Stuart emphasizes their depth, thickness, structural soundness, and performance, noting that many will be just turning a year old yet weighing in the 1,200–1,300 pound range. He describes the influence of key Canadian genetics, particularly highly maternal cow families and sires that have anchored the herd. Bulls are developed for longevity, not pushed to be overly fat. A proven herd sire, used successfully on heifers and mature cows and noted for his maternal strength, is also being offered.
Stuart then outlines a select group of open heifers from premier cow families, along with semen packages from influential sires within and outside the herd. The episode closes with an emphasis on Graystone’s commitment to standing behind their cattle and providing a hospitable sale experience that reflects their long‑standing dedication to the beef industry.
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SweetPro Cattle Con 2026

Welcome back to the American Cattlemen Podcast and our series at Cattle Con 2026. Just ahead, we have Dustin Hector, he's the director of business development for American Cattlemen Media, and he sits down with Dr. Abe Schafer with SweetPro. In this episode, Dr. Schafer and Dustin will dive into SweetPro and how their cattle supplements can help in heifer development. 
Dr. Schafer explains that Sweet Pro is a supplement company focused on cattle grazing or consuming forage-based diets. Their core products are self-limited lick blocks designed so that intake is controlled by hardness and formulation. The key objective is to match each supplement to the forage available, complementing rather than competing with the base diet. Dr. Schafer, who works on formulations, plant operations, and quality control, describes how Sweet Pro uses ethanol co-products—corn distillers solubles and distillers grains—as the foundation of these blocks, adjusting the blend and hardness to achieve targeted consumption.
The discussion then shifts to bypass protein, a concept Dr. Schafer believes many producers have heard of but may not fully understand. He defines bypass protein as protein that is not broken down in the rumen but passes to the small intestine for digestion. Unlike typical forage protein, which is largely converted to microbial protein in the rumen, bypass protein delivers a more direct, targeted effect on the animal. This typically supports muscle deposition and skeletal growth rather than fat accumulation. Because of this, bypass protein can be strategically applied at specific production stages to achieve desired outcomes.
Heifer development becomes the central application example. Dr. Schafer stresses that a strong cow herd begins with carefully developed heifers. Ideal replacement heifers are not necessarily the biggest; rather, they are those that reach 55–60 percent of their mature weight at breeding without becoming overly fleshy, which can compromise future lactation. Bypass protein, integrated into a balanced supplement like Sweet Pro’s formulations, supports proper skeletal growth, reproductive development, and ovarian function.
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Pig Brig Trap Systems Cattle Con 2026

Welcome back to the American Cattlemen Podcast and our series at Cattle Con 2026. Just ahead, we have Kaid Panek and he chats with Aaron Sumrall, with Pig Brig Trap Systems. 
Feral hogs pose a widespread and often underestimated threat to agriculture, livestock production, and broader natural resources across North America. Aaron explains how feral hogs impact virtually everyone who relies on food, fiber, or land, regardless of whether they see pigs locally. He emphasizes that the belief that cold climates or northern regions are protected is dangerously misleading, noting that several Canadian provinces already have established feral hog populations that can move southward.
A major driver of feral hog expansion is not natural migration but illegal transportation. The scattered “freckles” on hog distribution maps are clear evidence that pigs are being hauled across state lines and released, often to create local hunting opportunities. Once on the landscape, their adaptability, intelligence, and reproductive capacity enable populations to establish and grow quickly. While common myths overstate their ability to have three litters per year, their reproduction is still extremely high compared to other large mammals, especially when they benefit from good nutrition intended for domestic livestock.
Economically, feral hogs cause significant damage to crops, pastures, hay equipment, and stocking capacity. Studies in states like Texas and Oklahoma have estimated hundreds of dollars in damage per pig per year, and those figures are likely increasing as agricultural land shrinks and commodity values rise. Land fragmentation and inconsistent management between neighboring properties create sanctuaries where hogs can avoid pressure and then move out to damage surrounding lands.
Aaron argues that effective response requires accurate information, early action, cooperative landowner efforts, and supportive policy that removes financial incentives around feral hogs. He describes Pig Brig’s role as both educational and practical, offering research-based net trap systems that are lightweight, adaptable to difficult terrain, and suitable for users ranging from small producers to national programs. By integrating trapping with other tools like shooting and dogs, and by aligning wildlife agencies, soil and water conservation groups, and private landowners around shared goals, he believes feral hog populations can be meaningfully reduced before they become unmanageable in new regions.
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Jorgensen Land & Cattle

Welcome back to the American Cattlemen Podcast and our series at Cattle Con 2026. Just ahead, we have Kaid Panek and he chats with Jamie Wolf and Cody Jorgensen, with Jorgensen land and Cattle. In this episode, they will dive into Jorgensen Land & Cattle and their philosophy on raising top of the line cattle. 
Cody explains that he is a fourth-generation member of the family business, with the fifth generation already involved. He traces their breeding philosophy back to his grandfather in the early 1950s, who was an early adopter of performance testing. Using handwritten “cow cards,” his grandfather tied calf, weaning, and yearling data back to individual cows and used that information to make disciplined, maternal-based selection decisions. This foundation evolved into what they now call the Mother Lode breeding philosophy, emphasizing trouble-free, high-quality cows as the basis for strong bulls.
Cody describes their “Smart Bull” concept, where Angus bulls are developed and leased for two consecutive breeding seasons in a five-state area before returning to Jorgensen. After reconditioning and semen evaluation, those bulls are then marketed into the southern United States. This system ensures buyers receive fully tested, mature bulls proven under real-world conditions, particularly important in challenging environments.
Jamie outlines their advanced genomic work under Ideal Beef Genetics. Partnering with Zoetis, they built a proprietary evaluation backed by more than 60 years of performance data. They then collaborated with AgBoost to convert complex EPD and genomic information into an easy-to-read 1-to-10 scoring system, visualized as trait “wheels” for maternal, heifer bull, and terminal indexes. This helps both new and experienced bull buyers quickly match bulls to their specific goals.
The Jorgensen team extends this genomic testing to commercial customers’ females, then consults with them on replacement selection and optimal bull choices, positioning the relationship as a true partnership. They also assist with marketing calves through collaboration agreements with various feedyards. Looking ahead, they highlight their annual yearling bull sale each April and their Mother Lode female sale each November, and mention that they offer embryos and pheasant hunting experiences tied to the ranch.
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Caraway Red Angus Annual Production Sale

Welcome back to Genetics & the Gavel, powered by American Cattlemen Media. Just ahead, we have Gale McKinney, he's the owner of American Cattlemen Media, and he sits down with Jon Caraway, Owner of Caraway Red Angus. In this episode, Jon and Gale will dive into the Caraway Red Angus Ranch 2026 Annual Production Sale, held on March 21st, 2026, at 1PM CST, at the Darr Feedlot Bull Development Center, in Cozad, Nebraska. 
At Caraway Red Angus, they take pride in heritage and commitment to quality. Their family has been raising Red Angus cattle for Generations, ensuring that each bull sold meets their high standards.
Generations of Jon’s family have been involved with the breed, and the ranch focuses on ensuring that every bull offered for sale meets their rigorous standards of performance and reliability for commercial cattle producers.
Jon explains that their operation is a true family effort. He grew up in Minnesota, while his wife is originally from Nebraska. After serving 23 years in the military, Jon retired in 2021. At that time, his father-in-law, who did not have a successor for the ranch, offered Jon and his family the opportunity to take it over. They moved the cattle south about five years ago, with the goal of creating a life where their children could ranch without needing multiple jobs, something Jon himself had to juggle while previously working full-time for the National Guard and running cattle in Minnesota.
This is more than just a one-day sale; it is an ongoing program that has been built to serve commercial cattlemen over the long term. The setting at the Darr Feedlot Bull Development Center further reinforces that the bulls have been managed with careful development in mind, providing buyers with animals that are ready to go to work while still being set up for longevity. The sale is portrayed as a chance for repeat and new customers alike to tap into a program that values integrity, data-driven decision-making, and customer success.
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