Ceres Tag

Welcome to another edition of the American Cattlemen Podcast.  Just ahead we have Dustin Hector, the Director of Business Development, who sits down with the Founder& CEO of Ceres Tags David Smith. Smith, an engineer with a background in agriculture and international business, brings a unique perspective from Australia to the U.S. cattle industry. The podcast explored how Ceres Tag's satellite-enabled animal health intelligence platform can help ranchers improve productivity and profitability. The key technology is a sensor attached to a cow's ear that tracks multiple critical data points, including feed intake, movement, and location. One of the most significant advantages of the Ceres Tag is its ability to measure feed conversion efficiency. By tracking how much grass each individual animal consumes and correlating that with weight gain or milk production, ranchers can make more informed breeding and management decisions. This technology allows producers to optimize land carrying capacity and identify the most efficient animals in their herd. Security emerged as another crucial aspect of the technology. With satellite connectivity, ranchers can monitor their herds 24/7, regardless of their physical location. The system can set virtual boundaries and immediately alert owners if animals move outside designated areas or if unusual activity suggests potential theft. Livestock theft is a significant concern, with over 95% of incidents going unreported. Ceres Tag's technology provides real-time tracking and alerts, increasing the likelihood of preventing or recovering stolen animals. This capability not only protects ranchers' investments but could also potentially lower insurance and banking risks. Smith emphasized that this technology is becoming an essential tool for modern ranching, offering both financial insights and peace of mind. By providing comprehensive data on animal performance and location, Ceres Tag helps producers make better-informed decisions, ultimately improving their operational efficiency and profitability.

 

For previous episodes of the American Cattlemen Podcast, please visit:  www.americancattlemen.com.

 

American Cattlemen Podcast is Sponsored By:

DMTC Consulting  

Rawhide Portable Corrals  

Udder Tech, Inc.